DR Golden Ticket

We partnered with Darkroom to help launch their new Chocolate Bar Mockup, creating a playful campaign video to support a limited-edition promotion—1 in every 100 bars included a golden ticket offering lifetime access to Darkroom’s full mockup range.

We brought the golden ticket idea to life in a way that felt true to the Darkroom aesthetic: tactile, industrial, and rooted in process. By imagining a stylised production line, we gave the digital product a sense of physicality—bridging the gap between real-world packaging and Darkroom’s highly crafted virtual mockups.