IAG

We were tasked with reinterpereting a brand refresh for IAG by Future Brand. They’d come up with a bold and exciting appraoch to lean completely into the brand purple and designed a set of 2D vector shapes made of swirling lines to suit.

Our job was to bring the 3D interpretation of those to life. That meant a serious excercise in precision. Lighting and subtlety of movement were everything in this case project. We wanted the weight and texture of these elements to speak volumes at first glance.